I prioritise things that work over things that are pretty.

My own personal standard is to create a user experience that is smooth, elegant, simple, memorable and delightful. Allowing a user to reach their goal is what's important.

I care about the people I work with as much as end users. I believe that creators of every kind have to feel motivated and inspired in order to bring their best solutions out.

I'm a bit like digital solvent, oil or glue depending on the use case.

As solvent I tease complex and entangled problems apart so they make sense, analysing and synthesising the problem space into a shape that people can talk about and navigate around.

As oil I facilitate communication between groups who struggle to understand each other's needs. I do this by adapting and learning the many practices needed for digital transformation. I deliver value to product managers to ensure they have the best communication aids at their disposal to progress their ideas and reduce fear in stakeholders in agile processes. I enable developers and business analysts to understand and collaborate with designers and end users where possible.

As glue, I craft user needs into journeys and designs that are testable by research and evidence. Building iteratively, I ensure that each new addition is going to withstand pressure. I do the same with my teams. I try to understand each person's needs and try to find ways to build effective working relationships whilst helping them see through new lenses.

Please get in touch if you have a project or idea and think I may be able to help you or your business.